Parma city of perfume: evolution and modernity

From Tuesday 4 May 2021 to Sunday 1 August 2021

Next opening: Wednesday 16 June - 10:30
Exibitions - With ticket
Stazione ferroviaria di Parma - Parma
Culture
All dates:
Wednesday 16 June 2021 - 10:30 /17:30
Thursday 17 June 2021 - 10:30 /17:30
Friday 18 June 2021 - 10:30 /17:30
Saturday 19 June 2021 - 10:30 /17:30
Saturday 19 June 2021 - 11:00 /20:00
Sunday 20 June 2021 - 10:30 /17:30
Sunday 20 June 2021 - 11:00 /20:00
Tuesday 22 June 2021 - 10:30 /17:30
Wednesday 23 June 2021 - 10:30 /17:30
Thursday 24 June 2021 - 10:30 /17:30
Friday 25 June 2021 - 10:30 /17:30
Saturday 26 June 2021 - 10:30 /17:30
Saturday 26 June 2021 - 11:00 /20:00
Sunday 27 June 2021 - 10:30 /17:30
Sunday 27 June 2021 - 11:00 /20:00
Tuesday 29 June 2021 - 10:30 /17:30
Wednesday 30 June 2021 - 10:30 /17:30
Thursday 1 July 2021 - 10:30 /17:30
Friday 2 July 2021 - 10:30 /17:30
Saturday 3 July 2021 - 10:30 /17:30
Saturday 3 July 2021 - 11:00 /20:00
Sunday 4 July 2021 - 10:30 /17:30
Sunday 4 July 2021 - 11:00 /20:00
Tuesday 6 July 2021 - 10:30 /17:30
Wednesday 7 July 2021 - 10:30 /17:30
Thursday 8 July 2021 - 10:30 /17:30
Friday 9 July 2021 - 10:30 /17:30
Saturday 10 July 2021 - 10:30 /17:30
Saturday 10 July 2021 - 11:00 /20:00
Sunday 11 July 2021 - 10:30 /17:30
Sunday 11 July 2021 - 11:00 /20:00
Tuesday 13 July 2021 - 10:30 /17:30
Wednesday 14 July 2021 - 10:30 /17:30
Thursday 15 July 2021 - 10:30 /17:30
Friday 16 July 2021 - 10:30 /17:30
Saturday 17 July 2021 - 10:30 /17:30
Saturday 17 July 2021 - 11:00 /20:00
Sunday 18 July 2021 - 10:30 /17:30
Sunday 18 July 2021 - 11:00 /20:00
Tuesday 20 July 2021 - 10:30 /17:30
Wednesday 21 July 2021 - 10:30 /17:30
Thursday 22 July 2021 - 10:30 /17:30
Friday 23 July 2021 - 10:30 /17:30
Saturday 24 July 2021 - 10:30 /17:30
Saturday 24 July 2021 - 11:00 /20:00
Sunday 25 July 2021 - 10:30 /17:30
Sunday 25 July 2021 - 11:00 /20:00
Tuesday 27 July 2021 - 10:30 /17:30
Wednesday 28 July 2021 - 10:30 /17:30
Thursday 29 July 2021 - 10:30 /17:30
Friday 30 July 2021 - 10:30 /17:30
Saturday 31 July 2021 - 10:30 /17:30
Saturday 31 July 2021 - 11:00 /20:00
Sunday 1 August 2021 - 10:30 /17:30
Sunday 1 August 2021 - 11:00 /20:00
Saturday 7 August 2021 - 11:00 /20:00
Sunday 8 August 2021 - 11:00 /20:00
SHOW ALL
Location: Indoor
Suitable for Everyone.
A production of: CNA Parma e Mouillettes & Co
"Parma the city of perfume" is a project that develops along the time line, a compelling story that began in 1816. Two hundred years of skilled craftsmanship and entrepreneurial spirit, which make Parma shine in the stars of the firmament of international perfumery even today.

Perfume in Parma, a true excellence that over time has led to the development of a complete supply chain, from fragrance manufacturers to new companies specialized in glass making, printing, paper converting and packaging.

"Parma the city of perfume" was born from the commitment and inspiration of two important realities: CNA Parma, an association that focuses on know-how, work and artisan creativity and Mouillettes & Co, a unique reality in Italy that develops training and consulting courses related to the world of smell, creator of the creative spark from which the project was born.

The third act of the exhibition "Parma the city of perfume", set up at APE Parma Museo and it aims to highlight the innovation and modernity of the supply chain: an authentic story, an expertise that has been handed down from generation to generation, up to the creation of a unique and complete supply chain in the perfumery and cosmetics sector. The preparation of the new exhibition path, beautifully curated by Artestudio company, with great attention to details, focuses on the evolution of the companies born in the territory, realities bearers of ancient workers, which over time have managed to evolve and become a symbol of innovation and technological development.

The relationship with Acqua di Parma is very strong in the new exhibition itinerary: the Maison, to pay homage to Parma and the deep bond with the territory, tells itself, through its history and collections, within the exhibition itinerary of APE Parma Museo .

The program of activities planned during the period of the exhibition is very articulated: olfactory itineraries dedicated to the blooms that develop in the historic center of the city, in collaboration with some local tourist guides, with the aim of enhancing the places of this heritage such as the botanical garden, the Antica Farmacia San Filippo Neri and the historical perfumeries. Each month will be dedicated to a different flowering and this will allow visitors to immerse themselves in the different fragrances and olfactory notes.

"Parma the city of perfume" is a unique opportunity, not only for lovers of essences, but for all those who wish to "immerse themselves" in the culture of smell and discover its secrets.

Parma, Capital of Culture 2020 + 2021, reaffirms to be also the Capital of Perfume in Italy.

Opening hours: Tuesday to Sunday, 10.30am to 5.30pm. Saturday and Sunday access allowed by reservation, to be made at tel. +39 0521203461.
Admission fee: reduced to 5 €, free for under 18, schools, tourist guides and journalists. The entrance ticket allows access to all the exhibitions in progress at APE Parma. During the first week, from 4 May to 9 May included, the entrance ticket will be offered at the promotional cost of € 1 on the occasion of the opening of the exhibition. Guided tours: it is possible to book guided tours for groups up to 8 people.
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