Parma Italian Capital of Culture 2020 + 21, thanks to Google Arts &
Culture, shows off its heritage to the world
Art, music, food culture and handicraft of Parma just a click away
Parma Italian Capital of Culture 2020 + 21 is revealed to the world thanks
to the ambitious project with Google Art & Culture that illustrates four
thematic paths related to art, music, food culture and crafts. There are
over 17 thousand images that include museums and collections and 30 places
digitized with Street View of the city, present on the platform.
Thanks to the collaboration between the Municipality of Parma and Google
Arts & Culture, the ducal city lands on a virtual space, the Google Arts &
Culture platform, created by the Google Cultural Institute, where it is
possible to explore treasures, stories, and heritage of knowledge that involve 2 thousands of cultural institutions from 80 countries around the world, making culture accessible to everyone. Available on the web from laptops and mobile devices, or via the app for iOS and Android, the platform is designed as a place to explore and enjoy art and culture online. This is an extraordinary result since the heritage of Parma, through thousands of images and connected contents, is now available
Parma has been named Italian Capital of Culture for 2020 e 2021, the arrival of the pandemic has forced the city to rethink its own cultural calendar focusing on new technologies, with the possibility to approach a wide audience of interested parties through new communication channels.
Eighteen months later, Parma has completed an exceptional project and is ready to open the doors to the world thanks to digital, allowing to arrive beyond geographic borders, to celebrate their heritage.
Hidden art in the streets of Parma
For the first time, it is possible to see the Dome of Correggio 27 meters high (inside the Church of San Giovanni Evangelista) with all its details. A virtual journey face to face with the splendid work of the painter Antonio Allegri. Even the well-known painting "Turkish Slave" by the artist Parmigianino can be seen up close, thus discovering the enigmatic face of the woman portrayed. Among the selection of artistic projects, there is also the curious Masone Labyrinth, the largest existing labyrinth in the world and created by the visionary mind of Franco Maria Ricci. The Labirinto Masone is made of 300,000 bamboos and it's considered a magical place to be discovered!
The destination for music lovers
Land of Verdi and Toscanini, Parma is the most loved destination by opera enthusiasts, who can now immerse themselves in a collection of 11,000 set photographs, sketches and posters from the archive of the Casa della Musica, recenlty digitized. There are several museums online for music lovers, with the aim of bringing to anyone the history of acoustics and sound reproduction.
The food and wine wonders
The digital experience of Parma cannot miss to talk about flavours too. Worldwide known for Parmigiano Reggiano, for the unique quality of primary foods and pasta, on Google Arts & Culture there are also the Barilla Historical Archive, the Pasta Museum, the Museum of Tomato and many others. Through these exhibitions, it is possible to travel in the 1900s, discovering the evolution of pasta over time until today, the use of tomatoes, parmesan and other local products.
The journey into the beauties of Parma does not end here. Carry on and discover the wonders of the Capital of Culture 2020 and 2021 present on Google Arts & Culture and let yourself be amazed by art, music, and from the 360° culture of the city.
The institutional partners involved in the project, present in online exhibition, are:
Academia Gastronomica Barilla, APE Parma Museo, Archivio Storico Barilla, Casa della Musica, Casa Natale e Teatro Giuseppe Verdi, Castello dei Burattini – Museo Giordano Ferrari, Collezione Barilla D'Arte Moderna, Complesso di San Giovanni Evangelista, Fabbriceria della Cattedrale, Fondazione Cariparma - Palazzo Bossi Bocchi, Fondazione Magnani-Rocca, Fondazione Museo Ettore Guatelli, Fondazione Museo Glauco Lombardi, Fondazione Teatro Regio, Labirinto della Masone, Museo Casa Barezzi, Museo d'arte cinese ed etnografico, Museo del Culatello di Zibello, Museo del Duomo di Fidenza, Museo del Parmigiano Reggiano, Museo del Pomodoro, Museo del Prosciutto di Parma, Museo del Salame di Felino, Museo del Vino, Museo della Pasta, Museo Renata Tebaldi, Palazzo Ducale del Giardino, Pinacoteca Stuard, Reggia di Colorno, Rocca Meli Lupi di Soragna, Rocca Sanvitale di Fontanellato, Sistema Museale Università di Parma.